Affiliate marketing has a language all its own. Below is a collection of the frequently used terms.
Above the Fold: part of a web page that is visible once the page has loaded, normally it is the top part of a web page. This term is derived from the newspaper industry, referring to the portion of the front page that is visible with the paper folded.
Affiliate: a Web site owner that earns a commission for referring clicks, leads, or sales to a merchant.
Affiliate Agreement: terms between a merchant and an affiliate that govern the relationship.
Affiliate Information Page: a page or pages on your web site that explains clearly and concisely what your affiliate program is all about.
Affiliate Link: a piece of code residing in a graphic image or piece of text placed on an affiliate's web page that notifies the merchant that an affiliate should be credited for the customer or visitor sent to their web site.
Affiliate Manager: the manager of an Affiliate Program who is responsible for creating a newsletter, establishing incentive programs, forecasting and budgeting, overseeing front-end marketing of the program, and monitoring the industry for news and trends.
Affiliate Program (also an Associate, Partner, Referral, or Revenue Sharing Program): a merchant pays a commission to an affiliate for generating clicks, leads, or sales from a graphic or text link located on the affiliate's site.
Affiliate Program Directory: directory of affiliate programs, featuring information such as the commission rate, number of affiliates, and affiliate solution provider. Associate-It, AssociatePrograms.com and Refer-it are among the largest Affiliate Program Directories.
Affiliate Solution Provider: company that provides the network, software, and services needed to create and track an affiliate program.
Associate: synonym for affiliate.
Auto-Approve: affiliate application approval process where all applicants are automatically approved for an affiliate program.
Auto-Responder: an email feature that automatically sends an email message to anyone who sends it a message.
Banner Ad: an electronic billboard or ad in the form of a graphic image that comes in many sizes and resides on a web site's web page. Banner ad space is sold to advertisers to earn revenue for the web site.
Browser: a client program (software), such as Internet Explorer, Netscape, or Opera, that is used to look at various kinds of Internet resources.
Charge Back: an incomplete sales transaction (i.e. merchandise is purchased and then returned) that results in an affiliate commission deduction.
Click & Bye: refers to the process of an affiliate losing the visitor to the merchant's site once they click on a merchant's banner or text link.
Click-through: the action when a user clicks on a link.
Click-Through Ratio (CTR): percentage of visitors who click-through on a link to visit the merchant's web site.
Client: a software program that is used to contact and obtain data from a server software program on another computer, often across a great distance. Each client program is designed to work with one or more specific kinds of server programs, and each server requires a specific kind of client. A Web browser is a specific kind of client.
Co-branding: situation where affiliates are able include their own logo and branding on the pages to which they send visitors through affiliate links.
Collaborative Commerce Networks: networks of merchants and web sites that work hand in hand as true business partners. Merchants treat their affiliates as sales and distribution channels worthy of any and all support that manufacturers would give to their resellers.
Commission: income an affiliate receives for generating a sale, lead or click-through to a merchant's web site. Sometimes called a referral fee, a finder's fee or a bounty.
Cookies: small files stored on the visitor's computer, which record information that is of interest to the merchant site. With affiliate programs, cookies have two primary functions: to keep track of what a customer purchases, and to track which affiliate was responsible for generating the sale (and is due a commission).
Context-Centric: matching your product or service offer closely to the visitors of an affiliate's site. Place the product or service in-context (closely related to the content it's next to) and more people will buy.
Contextual Link: integration of affiliate links with related text.
Contextual Merchandising: placing targeted products near relevant content.
Conversion Rate: percentage of clicks that result in a commissionable activity (sale or lead).
to be continued here.
Above the Fold: part of a web page that is visible once the page has loaded, normally it is the top part of a web page. This term is derived from the newspaper industry, referring to the portion of the front page that is visible with the paper folded.
Affiliate: a Web site owner that earns a commission for referring clicks, leads, or sales to a merchant.
Affiliate Agreement: terms between a merchant and an affiliate that govern the relationship.
Affiliate Information Page: a page or pages on your web site that explains clearly and concisely what your affiliate program is all about.
Affiliate Link: a piece of code residing in a graphic image or piece of text placed on an affiliate's web page that notifies the merchant that an affiliate should be credited for the customer or visitor sent to their web site.
Affiliate Manager: the manager of an Affiliate Program who is responsible for creating a newsletter, establishing incentive programs, forecasting and budgeting, overseeing front-end marketing of the program, and monitoring the industry for news and trends.
Affiliate Program (also an Associate, Partner, Referral, or Revenue Sharing Program): a merchant pays a commission to an affiliate for generating clicks, leads, or sales from a graphic or text link located on the affiliate's site.
Affiliate Program Directory: directory of affiliate programs, featuring information such as the commission rate, number of affiliates, and affiliate solution provider. Associate-It, AssociatePrograms.com and Refer-it are among the largest Affiliate Program Directories.
Affiliate Solution Provider: company that provides the network, software, and services needed to create and track an affiliate program.
Associate: synonym for affiliate.
Auto-Approve: affiliate application approval process where all applicants are automatically approved for an affiliate program.
Auto-Responder: an email feature that automatically sends an email message to anyone who sends it a message.
Banner Ad: an electronic billboard or ad in the form of a graphic image that comes in many sizes and resides on a web site's web page. Banner ad space is sold to advertisers to earn revenue for the web site.
Browser: a client program (software), such as Internet Explorer, Netscape, or Opera, that is used to look at various kinds of Internet resources.
Charge Back: an incomplete sales transaction (i.e. merchandise is purchased and then returned) that results in an affiliate commission deduction.
Click & Bye: refers to the process of an affiliate losing the visitor to the merchant's site once they click on a merchant's banner or text link.
Click-through: the action when a user clicks on a link.
Click-Through Ratio (CTR): percentage of visitors who click-through on a link to visit the merchant's web site.
Client: a software program that is used to contact and obtain data from a server software program on another computer, often across a great distance. Each client program is designed to work with one or more specific kinds of server programs, and each server requires a specific kind of client. A Web browser is a specific kind of client.
Co-branding: situation where affiliates are able include their own logo and branding on the pages to which they send visitors through affiliate links.
Collaborative Commerce Networks: networks of merchants and web sites that work hand in hand as true business partners. Merchants treat their affiliates as sales and distribution channels worthy of any and all support that manufacturers would give to their resellers.
Commission: income an affiliate receives for generating a sale, lead or click-through to a merchant's web site. Sometimes called a referral fee, a finder's fee or a bounty.
Cookies: small files stored on the visitor's computer, which record information that is of interest to the merchant site. With affiliate programs, cookies have two primary functions: to keep track of what a customer purchases, and to track which affiliate was responsible for generating the sale (and is due a commission).
Context-Centric: matching your product or service offer closely to the visitors of an affiliate's site. Place the product or service in-context (closely related to the content it's next to) and more people will buy.
Contextual Link: integration of affiliate links with related text.
Contextual Merchandising: placing targeted products near relevant content.
Conversion Rate: percentage of clicks that result in a commissionable activity (sale or lead).
to be continued here.
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